Toys ‘r Us Makes Public Commitment to Child Safety

I received an email from Toys ‘r Us last night…

When it comes to the safety of children, the bar can never be too high, and we are constantly looking at ways to build on our already substantial safety efforts. That is why today we are announcing further improvements that will ensure you have access to even more rapid and detailed information on safety issues. These improvements include:

• A new Safety microsite at www.Toysrus.com/Safety to help you find all product safety and recall information;
• The introduction of an email notification system for product recalls;
• The addition of bilingual recall notices should there be future recalls; and
• The introduction of new Safety Boards in all of our stores, which will contain important product safety information, including recall notices

Kudos to the company for communicating with their customers. Safety Boards is interesting, as long as they are placed in a prominent place. Too often (in stores like Toys ‘r Us, Target, Kmart, etc.) I’ve seen product recall fliers in obscure places, like the bathroom or occasionally at the checkout. Hidden and treated as an afterthought, with no real attention drawn to them. It will be interesting to see how long this lasts until we all become complacent again.

-BD